In the current era, e-commerce is the basic way of doing business. Anyone looking on to succeeding must virtualize their operations. Selling online opens new opportunities and expands your customer base. However, the e-commerce sector is dynamic. Several years ago, selling online was a goldmine. You only needed a virtual storefront to breakeven your profits. Today, the case is different. Having a single selling channel is no longer a profitable affair.
With changes in customer preferences and shopping norms, multichannel is the new gem. You need to provide your customers with more than a single point where they can place their orders. With this situation, companies are receiving a high number of orders. You receive orders from social media, online marketplaces, and your online store. In this essence, you need a reliable supply chain to ensure every customer receive what they ordered at the right time. Hence, contracting a 3PL provider is essential. But how does this company support your multichannel selling strategy? Well, here are three ways it does so:
Enhance your customer experience
Your customers expect reliable services. How you treat them is a deciding factor of their next course of action. Harsh customer experience sends them away while a good one is a magnet. The customer experience does not depend on the ease of use of your selling channels. Rather, how well you can deliver services to them is the key. Your customers expect to receive items according to your terms in each selling channel. A 3PL provider comes in at this point. The company enhances your shipping needs. Hence, if your customer wants one day or same day deliveries, a reliable provider will help you to fulfill this desire.
Opportunity to test new markets
Business growth and expansion are some of your pillars. You are looking on to venturing in new markets. However, you cannot do this blindly. You must take time to run about a specific market before dipping your legs in it. With a reliable 3PL provider, you have a chance of testing waters on a virgin market. This test will not involve incurring any investments in terms of hiring new staffs or lease a warehouse. Hence, it is a good way of expanding your selling channels without additional investments.
Enhance delivery risk mitigation
Certainly, you cannot avoid risks such as delays in shipping. Unlike relying on your supply chain, 3PL providers have several alternatives. Hence, in case of any delays or unforeseen circumstances, the companies can opt for alternative shipping options. This way, you keep your promise to the customers.